Episode:
58
guest episode
March 31, 2026
Edtech Series | Kelly Hines: From Classroom to Boardroom
Leadership in Education
Edtech Strategy
Pedagogy
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This episode of Education Matters features an in-depth conversation with Kelly Hines, Vice President and Chief of Staff at Discovery Education. With a unique career trajectory that began with 15 years as a classroom teacher before transitioning into various leadership roles in the EdTech sector, Kelly provides a rare perspective that bridges pedagogical intent with organizational strategy.
Host Jason Buccheri and Kelly explore the systemic complexities of school systems and the critical importance of building authentic partnerships between districts and EdTech providers. Kelly shares her “three pillars” for success: aligning the needs of the buyer, the lived experience of the educator, and the long-term outcomes for students. The discussion also dives into the “unicorn talent” required in EdTech—individuals who possess both business fluency and a deep understanding of learning science. Whether discussing the necessity of teacher planning time or the value of “recess” for all students, this episode offers essential insights for founders, operators, and education leaders looking to navigate the intersection of business and the classroom.
Host Jason Buccheri and Kelly explore the systemic complexities of school systems and the critical importance of building authentic partnerships between districts and EdTech providers. Kelly shares her “three pillars” for success: aligning the needs of the buyer, the lived experience of the educator, and the long-term outcomes for students. The discussion also dives into the “unicorn talent” required in EdTech—individuals who possess both business fluency and a deep understanding of learning science. Whether discussing the necessity of teacher planning time or the value of “recess” for all students, this episode offers essential insights for founders, operators, and education leaders looking to navigate the intersection of business and the classroom.
book recommendations
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"The Finest Hotel in Kabul" by Lyse Doucet: A people’s history of Afghanistan that chronicles the changes in the country since the mid-1960s through the lens of the Intercontinental Hotel.
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"Assistant to the Villain" by Hannah Nicole Maehrer: The first book in a "joyful, silly" series that Hines enjoys for its strong female characters, sarcasm, and nonsense.
About The Guest
Kelly Hines
Kelly Hines is the Vice President, Chief of Staff at Discovery Education, where she partners with executive leadership to drive strategic alignment across the organization and strengthen the systems, processes, and people-centered practices that enable teams to execute effectively at scale. In her role, Kelly leads enterprise efforts focused on organizational development, leadership effectiveness, operating rhythm, and cross-functional collaboration—ensuring that priorities translate into clear plans, sustainable processes, and measurable outcomes that support both business performance and educator impact.
With a career that began in the classroom as an elementary educator in North Carolina, Kelly brings a practitioner’s perspective to the evolving role of technology in teaching and learning. She spent 15 years teaching grades 3–6, specializing in gifted education, and earned National Board Certification before transitioning into leadership roles supporting educator success at scale. She holds an MBA from the University of North Carolina at Pembroke and a master’s degree in Educational/Instructional Media Design from Wilkes University.
Today, Kelly works across business, product, and education teams to design people-centered strategies that improve employee experience, enable innovation, and help organizations better serve global learning communities in a rapidly changing education landscape.
With a career that began in the classroom as an elementary educator in North Carolina, Kelly brings a practitioner’s perspective to the evolving role of technology in teaching and learning. She spent 15 years teaching grades 3–6, specializing in gifted education, and earned National Board Certification before transitioning into leadership roles supporting educator success at scale. She holds an MBA from the University of North Carolina at Pembroke and a master’s degree in Educational/Instructional Media Design from Wilkes University.
Today, Kelly works across business, product, and education teams to design people-centered strategies that improve employee experience, enable innovation, and help organizations better serve global learning communities in a rapidly changing education landscape.
Kelly Hines on Executive Hiring Strategy
Guest Introduction: Kelly Hines
Discovery Education Vice President Role Overview
Classroom Teaching Background and National Board Certification
Evolution of EdTech Executive Leadership Roles
Intersection of Pedagogy and Business Fluency
Aligning Educator Experience with Student Outcomes
Living in Asheville North Carolina Mountains
Childhood Memories of Wilmington North Carolina
Developing a Lifelong Love for Reading
Intentional Career Path into Teaching Profession
Fifteen Year Classroom Teaching Tenure Experience
Career Transition from Classroom to EdTech
Discovery Educator Network Community Building
Success Dispositions for Modern EdTech Careers
Understanding Systemic Complexity in Education
Investing in Educators as Critical Stakeholders
Transitioning from Sales Leadership to HR
Organizational Effectiveness and People Experience Strategy
Challenges in Hiring and Retaining EdTech Talent
Identifying Curious and Agile Learners in Interviews
Presentation Skills and Authentic Connection Tactics
Critical Advice for EdTech Founders and Operators
Product Plus Partnership Strategy for School Districts
Magic Wand Solution for Better Public Education
Education Matters Podcast Conclusion and Credits
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About the Host
Jason Buccheri is a Podcast Host & Edtech Strategist, sharing insights on education, technology, and innovation while building impactful industry connections.
