In this inaugural episode of our new sub-series on Education Technology, host Jason Buccheri is joined by seasoned EdTech veteran Matt Monjan, founder of Infuse Ed. With decades of experience on the front lines—including 14 years at Discovery Education—Matt offers a rare, unvarnished look at the realities of the K-12 market. This conversation is a must-listen for EdTech founders, startups, and investors who want to bridge the gap between building a great tool and achieving successful, long-term implementation in a school district. Matt emphasizes the importance of co-building with district leaders rather than trying to shoehorn finished products into existing systems. He shares critical insights on understanding the “family trees” of district leadership and the “lighthouse approach” for strategic, localized growth. Whether you are a newcomer or a veteran, Matt’s practical advice provides a roadmap for navigating procurement and implementation.