Andrew McLuhan joins the podcast to discuss his journey into his family’s intellectual legacy and the founding of the McLuhan Institute. He reflects on his unconventional path—growing up in Toronto, later moving to the countryside, and receiving an informal education through his family’s artistic and intellectual circles. Andrew shares how he came to embrace his grandfather Marshall McLuhan’s work and the contradictions that shaped his perspective. In this conversation, we explore Marshall McLuhan’s evolving views on media, his collaboration with his son Eric, and the enduring relevance ofthe medium is the message. Andrew unpacks the difference between media literacy and media ecology, the significance ofCity as Classroom for educators, and the role of technology in shaping thought and behavior. He also discusses the cognitive benefits of handwriting, the need for greater awareness around technology’s impact, and the urgency of rethinking education to give students more agency.